What is a Logo? / What are different types Logos?
The logo is Brand Identity in short. logo on the other hand is just a part of the service that a company provides. A logo is not a company because many people think that a logo is a brand itself but that is not true because a professional logo of a company gives a quality, trust, strength, vibe, and so on. which a customer expects.
Logo can give many different size, shape, look. When choosing a logo think about the message that you want to say to your audience or customers by choosing your logo
There are different types of logos
- Wordmark logo
- Mascot logo
- Letter logo ( monogram logos)
- Symbol logo
- Combination logo
- Emblem logo
Wordmark logo
A wordmark logo is a logotype that is used in companies to give a memorable and unique design that catches the eyes of the audience and makes them remember it.
The best example for wordmark logos are Google, Disney, Coca-cola
Mascot logo
A mascot logo is a logo that has a character representing a brand, the mascot in the logo can be a person, animal, or an imaginary character. These logos are most appealing to customers and audience and leaves a joyful expression and these logos are cartoonish in color and look.
the best example for mascot logos are KFC
Letter logo ( monogram logos)
A monogram logo or letter logo is a logotype that has a few letters. in which if the company name is too long and it can't be written has logo means you can shorten the company name into few letterforms and design them in a simple format, these logos are strongly based on fonts.
the best example for letter logos are NASA (national aeronautics and space administration ), IBM ( international business machines )
Symbol logo
A symbol logo or an icon logotype is a unique logo format that shows a feeling of emotion and a strong vibe. when making an icon logo think about your company and its message because each logo tells a message to its audiences.
the best example for symbol or icon logos are Twitter, Instagram, Apple
Emblem logo
Emblem logotypes are mostly used in schools, colleges, government agencies, and others. the reason for that is to connect with people in a more traditional form and to give a secure vibe. these types of logos are for specific needs based on cultures too. these logos are like icons and symbols that can be remembered.
the best example for Starbucks.
Abstract logo
Abstract logotypes are often based on geometric forms which less a strong impression on the audience's mind there a basically a combination of shapes in a unique form.
the best example for Adidas, Puma
Combination logo
Combination logos are logotypes that have all their logotypes combine like wordmark logo, letter logo, pictorial mark logo, abstract logo, mascot logo, and so on. the idea is to be different and unique in design and in brand
the best example for Burger king, Dove, Pizza hut
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